Integrated Organisational Communication
Type
Book
Authors
ISBN 10
0702166642
ISBN 13
9780702166648
Category
Unknown
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Publication Year
2005
Publisher
Pages
448
Description
This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication. - from Amzon
Number of Copies
1
